![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/dfaabbac-67fe-45af-859c-c0007e6dcdc9_rw_1920.png?h=e4c5cd182970bc828d1f8de79919a066)
[IDENTIDADE VISUAL para a LORALE]
PT/BR
Em 2020 nasceu a Lorale, um escritório de arquitetura sofisticado e tropical.
O projeto feito em parceria com a nossa amiga e ex-colega Julia Veloso.
Quando o briefing foi repassado pra nós, o desafio era traduzir a essência das duas sócias e ao mesmo tempo contextualizar o modernismo-tropical, linha de arquitetura seguida na Lorale.
O processo começou pela construção da iconografia que inspirou a escolha da tipografia, misturando uma serifa elegante e uma fonte grotesque que bebe das mesmas fontes de inspiração que ergueram o modernismo.
O resultado final é uma identidade viva, afiada e cheia de dualidades.
[VISUAL IDENTITY for Lorale]
ENG/US
[VISUAL IDENTITY for Lorale]
ENG/US
In 2020 Lorale was born, a sophisticated and tropical architecture firm.
The project done in partnership with our friend and ex-colleague Julia Veloso.
When the briefing was passed on to us, the challenge was to translate the essence of the two partners and at the same time contextualize tropical-modernism, the line of architecture followed at Lorale.
The process started with the construction of the iconography that inspired the choice of typography, mixing an elegant serif and a grotesque font that drinks from the same sources of inspiration that raised modernism.
The end result is a living identity, sharp and full of dualities.
![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/62434347-ca22-4aab-8d70-a9107ae3e5de_rw_1920.png?h=0d801997a374b96ad0a48064e340719f)
![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/a50413d0-cf57-405b-ab0f-21f909b94c31_rw_1920.png?h=965838907ced325f7d3c8760213243f2)
![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/e5d16550-8d51-4683-ae16-2372ee1531c0_rw_1920.png?h=141fde6820fee3cd4ab8407b0640043d)
![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/0de4e991-2de4-4e0c-8372-63d1c9c1ce53_rw_1920.png?h=bb88f875a14c193c79e13b75444ce844)
![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/faba3989-4894-4ff8-9565-2722e2d12785_rw_1920.png?h=5ce025b44c5831e44cffe8d90c5338f3)
![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/77032604-2612-44b7-b2e1-43cc9a0425b7_rw_1920.png?h=7bab7ba66013c718d72012fc3b737bae)
![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/b243fff2-3e2e-4254-b88a-4679b478d885_rw_1920.png?h=cce8757586e2538717c8367edba59bf2)
![](https://cdn.myportfolio.com/81e96739-65d6-4f04-80f9-14f57f36a13d/33b5d724-f533-455c-aed2-46ac4d17642e_rw_1920.png?h=50f591d289a607ba92b1ed82fe291f85)
Ficha Técnica:
Direção de Criação: Lucas Rocha
Atendimento: Julia Veloso
Direção de Arte: Gabriel Cambraia
Direção de Criação: Lucas Rocha
Atendimento: Julia Veloso
Direção de Arte: Gabriel Cambraia
Obrigado! / Thank You!